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5 Claude Skills That Run
My Entire Content
Marketing System

0 to 3.5k TikTok followers. 100 people into my paid community. 100+ email subscribers. In the last 2.5 months, spending about 30 minutes a day. These are the 5 Claude Code skills behind all of it. Each includes a setup prompt so you can build your own version.

The System

The 30-Minute Content System

Most people sit down to make content and start from scratch every single time. What topic? What angle? How do I start? Forty-five minutes later, nothing's written.

These 5 skills turn content creation into a repeatable workflow. Each one does one specific job. Together, they go from blank page to multi-platform content in one session.

The workflow

01

Analyzer

Finds what's actually working in your content and your competitors'.

02

Angle Finder

Finds the frame that makes a piece worth watching before you write it.

03

Scriptwriter

Writes timed scripts with hooks that earn the next 60 seconds.

04

Carousel Builder

Repurposes scripts into branded Instagram carousels automatically.

05

Funnel Builder

Builds guide pages, landing copy, and delivery emails in one command.

Each skill interviews you to build a version customized to your niche. You paste the prompt below into Claude Code, answer a few questions, and it writes the skill file for you. No coding. No setup knowledge required.

The Skills

5 Skills, 5 Setup Prompts

01

Short-Form Analyzer

The Analyzer

Before you write anything, you need to know what's actually working. This skill runs two modes: analyze your own content to surface hook patterns and topic angles that consistently perform, and analyze competitor content to extract the tactics worth stealing. You get a weekly patterns report: what to keep doing, what to test next, and 3 hook ideas built from patterns you already have proof on.

The unlock

Stop guessing what to make next. This skill found the exact hook pattern that runs through every video I've had break out. I was using it without realizing it.

Setup Prompt

Paste this into Claude Code. It interviews you about your niche and content, then builds your own analyzer skill.

Short-Form Analyzer: Setup Prompt
You're going to help me build a custom short-form content analyzer skill for Claude Code.

First, interview me to understand my content world. Ask these questions one at a time and wait for my answers:

1. What niche or topic do I create content about?
2. What platforms do I post on (TikTok, Instagram Reels, YouTube Shorts)?
3. Do I have any past posts I think performed well? Paste 2-3 examples or describe what they were about.
4. Are there any creators in my space I'd consider competitors or inspirations?
5. What does "performing well" mean to me: follower growth, views, DMs, sales?

After the interview, build a complete SKILL.md file at .claude/skills/short-form-analyzer/SKILL.md

The skill should:
- Trigger on "analyze my content", "what's working", "find my hook patterns", or "content audit"
- Include a step-by-step own-content analysis: given a list of my recent posts, identify patterns in hooks, pacing, topic angles, and CTAs across top performers vs. low performers
- Include a competitor analysis mode: given 3-5 posts from a creator, extract the tactics worth stealing
- Reference my specific niche throughout so outputs are immediately applicable
- Output a weekly patterns report: what's working, what to test, and 3 hook ideas based on patterns I already have

Name the file short-form-analyzer/SKILL.md but include my niche in the skill description so it's clearly mine.
02

Positioning Angles

The Angle Finder

The same topic can flop or go viral depending entirely on the angle. This skill runs before any writing. You give it a topic or idea and it surfaces 3-5 distinct positioning options, each with a headline direction, the psychology behind it, and when to use it. It maps your competitive landscape, identifies your unique mechanism, and assesses where the market is so it's recommending angles that will actually land right now.

The unlock

I had a topic idea that felt dead on arrival. Positioning angles reframed it from a generic tutorial into a contrarian take on something everyone in my niche was getting wrong. It performed.

Setup Prompt

This builds a version trained on your niche, audience, and proof points so the angles it generates are actually specific to you.

Positioning Angles: Setup Prompt
You're going to help me build a custom positioning-angles skill for Claude Code.

Interview me first. Ask these questions one at a time and wait for my answers before moving on:

1. What kind of content do I create? Am I a coach, creator, educator, freelancer, or building a product?
2. Who is my target audience: what do they want, what do they fear, and what have they already tried?
3. What's my unique approach or perspective: what do I think most people in my space get wrong?
4. Do I have any proof points: testimonials, follower counts, results I've driven for myself or clients?
5. What types of content tend to do well for me, and what falls flat?

After the interview, build a SKILL.md at .claude/skills/positioning-angles/SKILL.md

The skill should:
- Trigger on "find angles for X", "how should I position this", "what's the hook", or "why isn't this working"
- Run a 5-step angle-finding process: (1) identify the transformation, (2) map the alternatives, (3) find the unique mechanism, (4) assess market awareness stage, (5) generate 3-5 angles
- Use my specific niche, audience pain points, and proof points as the baseline for examples
- Output 3-5 distinct angle options, each with: the angle in one sentence, why it works psychologically, a headline direction, and when to use it
- End with a recommended starting point based on my current situation

This skill runs BEFORE any writing. Every piece of content starts here.
03

Short-Form Scriptwriter

The Scriptwriter

This skill has a library of 250+ hook templates trained on viral short-form content. Give it a topic and angle, and it walks you through the hook, the curiosity bridge, the value delivery, and the CTA. All timed to the second. The setup prompt builds it with a voice profile trained on your existing scripts. It learns your tone, your format preferences, and how you naturally end videos. The output sounds like you, not like a generic AI script.

The unlock

Finished script goes straight into the carousel builder in the same session. Script to cross-platform distribution without leaving Claude Code.

Setup Prompt

Paste 1-2 scripts you're proud of when it asks. That's what it uses to build your voice profile. The more specific you are, the more it sounds like you.

Short-Form Scriptwriter: Setup Prompt
You're going to help me build a custom short-form script writer skill for Claude Code.

I want a version trained on my voice and content style. Interview me. Ask these questions one at a time:

1. What's my niche and who is my target audience?
2. What tone do I write in: educational, entertaining, direct, conversational, authoritative?
3. Paste 1-2 past scripts or TikTok transcripts you're proud of. These will become my voice profile.
4. What formats do I naturally gravitate toward: listicles, tutorials, stories, news/trend takes?
5. What's my typical CTA at the end of videos: follow, comment a word, DM me, link in bio?
6. How long do my videos run: under 30 seconds, 30-60 seconds, or 60+ seconds?

After the interview, build two files:

1. .claude/skills/short-form-scriptwriter/SKILL.md
   The skill should:
   - Trigger on "write a script", "script this idea", or "TikTok for [topic]"
   - Use a timed structure: 0-3s hook, 3-10s curiosity bridge, 10-45s value delivery, 45-60s CTA
   - Include 7 hook formulas I can cycle through: News/FOMO, Trend/Buzz, Direct list, Assumption subvert, Data drop cold open, Named framework, Authority dark statement
   - Require an early CTA placement at 7-10 seconds (proven to improve follow rate)
   - Output a full script with a context coverage block at the top: what the text hook covers vs. what the verbal hook covers. This way they tease different angles and drive retention.
   - Flag if the hook can be stronger before finishing

2. .claude/skills/short-form-scriptwriter/voice-profile.md
   Built from my interview answers. Captures my tone, format preferences, CTA style, and the specific patterns from the example scripts I shared.
04

Instagram Carousel

The Carousel Builder

Once the script is done, this skill repurposes it into a branded Instagram carousel. It writes copy for each slide, populates your HTML templates, and renders production-ready PNGs at 1080x1350px. The setup prompt builds a brand config with your colors, fonts, handle, and CTA style. Every carousel pulls from it automatically so you never have to re-explain your brand. One piece of content becomes two platforms in the same session.

The unlock

Same script. Two platforms. Zero extra thinking. The carousel doesn't just reuse the script. It reformats it for the way people actually consume carousels (swipe momentum, slide-by-slide hooks).

Setup Prompt

Builds both the skill file and a brand.json config. You only set up your brand once. Every future carousel pulls from it automatically.

Instagram Carousel: Setup Prompt
You're going to help me build a custom Instagram carousel generator for Claude Code.

Interview me to set up my brand. Ask these questions one at a time:

1. What's my niche and Instagram handle?
2. What are my brand colors: give me your primary background color, your accent/highlight color, and your text color. Hex codes if you have them, or just describe the vibe.
3. What font style represents my brand: bold and modern, clean and minimal, warm and approachable, other?
4. What does my typical carousel content look like: tips and education, step-by-step guides, list posts, myth-busting?
5. What's my signature CTA at the end of carousels: follow, save this, DM me a word, drop a comment?
6. What does a strong cover slide look like for you: big hook headline, question format, bold statement?

After the interview, build two files:

1. .claude/skills/instagram-carousel/SKILL.md
   The skill should:
   - Trigger on "make a carousel", "Instagram carousel for [topic]", or "repurpose this script"
   - Run a 4-step workflow: write content plan (cover + each slide) → write copy for each slide → populate HTML templates → render PNGs
   - Output 5-7 slides: cover, 3-4 content slides, CTA close
   - Follow orange highlight rules: 1-2 highlights per card, 2-4 words each, one per content slide minimum
   - Include a design QA pass: one dominant element per slide, readable at thumbnail size, copy under 3 lines per card
   - End every set with a swipe-prompt on slide 2 and an engagement ask on the final slide

2. .claude/skills/instagram-carousel/brand.json
   A config file with my colors, fonts, handle, and CTA style. Every carousel pulls from this automatically so I never have to re-explain my brand.
05

Lead Magnet Funnel Builder

The Funnel Builder

This is the one that turns attention into an email list and community. It interviews you to mine the lead magnet concept, builds the actual guide content, generates landing page copy (5 headline variants, subheadings, CTAs), and writes the delivery email. All in one workflow. You configure it once with your website platform, email tool, and offer details. Every future lead magnet launch takes one command. No sprint, no back-and-forth.

The unlock

This skill is directly tied to nearly 100 people joining my paid community and 100+ joining my email list in the last month. Not through ads. Through content with a lead magnet at the end of every funnel.

Setup Prompt

Takes 5 minutes to configure. After that, every guide page, landing page, and delivery email you ever need gets built on demand.

Lead Magnet Funnel Builder: Setup Prompt
You're going to help me build a lead-magnet-funnel-builder skill for Claude Code.

This skill will automate the full launch package every time I create a new guide or resource. Interview me to configure it for my business. Ask these questions one at a time:

1. What platform is my website on: Astro, Webflow, WordPress, Framer, or something else?
2. What is my main offer: what do I sell, and what's the price or how do people access it?
3. Where do I send subscribers after they opt in: Beehiiv, ConvertKit, Mailchimp, ActiveCampaign, other?
4. Do I have an existing resources page or guides page? What's the URL?
5. What's my brand voice: describe how you naturally write: formal, casual, direct, warm, irreverent?
6. What's the P.S. plug I want in every delivery email: community link, main offer, YouTube channel?

After the interview, build a SKILL.md at .claude/skills/lead-magnet-funnel-builder/SKILL.md

The skill should:
- Trigger on "build a lead magnet", "launch this guide", "create a funnel for this content"
- Run a 4-step workflow:
  Step 1 (Mine the topic): interview the user with 5 questions to extract the lead magnet angle, audience, transformation, and content outline
  Step 2 (Build the guide): write the actual resource based on what was mined
  Step 3 (Generate landing page copy): 5 headline variants (outcome-first, news hook, problem/solution, specificity, provocative) + 5 subheading variants + 4 CTA button options
  Step 4 (Write the delivery email): under 100 words, link first, one practical insight, soft P.S. plug
- Pre-populate my website platform, email tool, offer details, and P.S. plug so nothing needs re-explaining
- Save landing copy to my content folder and delivery email to my email templates folder

Every launch should take one command, not a content sprint.

The Full Picture

Why These 5 Work Together

Each skill is useful on its own. But the reason this system gets results in 30 minutes is that each one feeds directly into the next.

Analyzer Angles

You know what's working. Now find the frame that makes this specific piece land.

Angles Scriptwriter

You have the angle. Now write a script that opens on it and earns the next 60 seconds.

Scriptwriter Carousel

Script is done. Repurpose it for Instagram without starting over.

All four Funnel Builder

Content that performs gets a lead magnet attached to it. This closes the loop from views to subscribers to community.

These are the exact skills I give Zero to Automated members, pre-built with voice profiles and brand configs already loaded. The setup prompts above build your own version from scratch. Same result, configured for your niche.

Zero to Automated

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