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things worth your attention in AI
I read everything AI so you don't have to. Only what actually matters this week.
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videos worth watching
The best stuff in AI I watched this week. No filler recommendations.
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use case you can try today
A real workflow I built and tested. Copy it. Run it. Save hours.
^ every Friday, 5-minute read
Hey, I'm Zach.
I'm a digital marketer who's spent the past year going deep into AI. Not just reading about it, but building with it every day. I spend 40+ hours a week inside these tools, testing what works, figuring out what doesn't, and finding the stuff that actually saves time.
This newsletter is my real thoughts, hand-written. Not AI-generated, not repurposed summaries.
Every week I write about the tools I'm trying, the workflows that are working, and the things I'd tell a friend over coffee. I'm at the forefront of this stuff, and I want to break it down so you don't have to figure it all out on your own.
My goal is that the 5 minutes you spend reading this each week is the only time you have to pay attention to AI. Tune everything else out.
There's never been a better time to be alive and learn AI.
I'm rooting for you.
Free guides
Copy-paste starter kits and tutorials. Grab whatever helps.
Talk to Anyone: Turn Any Person Into Your AI Coach
Most "act like Alex Hormozi" prompts are garbage: the AI does a cartoon impression and makes up quotes. This free, open-source Claude Code plugin does the opposite, and the whole setup is given away in full. You type /coach and a name, and it web-searches the person, pulls real transcripts of them speaking (from their own channel or interviews on other channels, no API keys), reads their books and verified quotes, then distills all of it into a persona file: their voice, their actual frameworks, their signature phrases. Then Claude becomes them, grounded in what they really teach, and when it guesses beyond their real content it says so. Works for anyone with a public footprint, living or dead: Alex Hormozi from 12 of his videos, Warren Buffett with no channel of his own (interviews plus his shareholder letters), Marcus Aurelius from his actual writings. The quality bar is verbatim quotes only (the Buffett build threw out the famous "20 years to build a reputation" line because it couldn't source it). The full guide: the one thing you need (Claude Code), the two-command install with a copy button, the optional yt-dlp add-on that mines real spoken voice, your first coach with the real Hormozi opener, 6 coaches worth building first (Hormozi, Huberman, Buffett, Marcus Aurelius, Naval, Ogilvy), every command in plain English, how it actually builds a person in 5 steps, the honest limits (it's an emulation, not professional advice), and troubleshooting. Full credit to Colton Dean, who built the whole plugin in one overnight Claude Code run, link inside. No coding background needed.
Read guide →New to Claude? Do These 5 Things First
The way you set Claude up matters more than any prompt or skill you'll ever use, and almost nobody does it before they start typing. That's why beginners keep getting generic AI slop. This is the exact 5-step setup that turns Claude from a blank chatbot into an assistant that actually knows you, given away in full with all 3 copy-paste prompts. Step 0, download the desktop app, the place where you connect tools and set up things that run while you sleep. Step 1, paste the interview prompt: Claude asks you one question at a time like a smart friend, then writes a personal-instructions block that makes every future answer sound like it was written for you (including the name trick, a free warning light that tells you when a chat has run too long). Step 2, paste that block into settings so Claude knows who you are in every single chat forever. Step 3, connect Gmail, Calendar, and Drive so Claude can actually do things in your real accounts instead of just talking. Step 4, paste the second-brain prompt: Claude interviews you again, this time your whole work and personal life, then builds a folder of files that store everything about you so it never starts from zero again. Step 5, paste the automation prompt: Claude reads everything it now knows, finds the single highest-leverage task in your week, builds it as a reusable skill, and schedules it to run without you. Under an hour, no coding, no terminal. Every prompt included, nothing held back.
Read guide →Cut Your Claude Code Tokens by 71%
Your AI has been quietly re-reading your entire codebase to answer every question, and paying for it in tokens the whole time. Graphify, a free open-source tool with 90,000+ GitHub stars, fixes it: it reads your project one time and turns it into a knowledge graph, a map of every concept and how they all connect, so your AI reads the map instead of the files. Up to 71% fewer tokens. The whole setup, given away in full: the one thing to check first (Python 3.10+, with the one-line uv installer if you don't have it), the double-y package-name gotcha that trips everyone up, and the three commands that get you running (install the tool, connect it to your assistant, then type /graphify to build the map in about 30 seconds). Then how to actually use it: the graphify-out folder you get (a clickable graph.html, a highlights report, and the graph.json your AI queries from then on), plus the three commands that answer from the map without opening a single file (ask a plain-English question, trace the shortest path between two things on the FastAPI codebase in 3 hops, or explain one concept and everything it touches). Works in Claude Code, Cursor, Codex, Gemini CLI, Copilot, and 15+ more. The honest part included: savings scale with codebase size, rebuild the map after big changes, and it lives in a coding agent, not the phone app. Full credit to the Graphify team, link inside. No coding background needed.
Read guide →Let Claude Build Your PowerPoints
AI has never been able to hand you a real, finished PowerPoint (or Word doc, or Excel file), the kind you open in the actual app and send to a client. This free, open-source tool (19,000+ GitHub stars) fixes that: it gives Claude full control of Word, Excel, and PowerPoint, builds the real files, and no Microsoft Office install is needed. The whole setup, given away in full. The one-line install for Mac, Windows, and Linux, the single command that connects it to Claude Code, Cursor, or VS Code, and then the part that matters: you stop touching the command line and just talk to Claude. The wow is the render loop, which gives your AI eyes. Every other AI slide tool builds blind and never sees that the title overflows or two boxes overlap; this one renders each slide to an image so Claude looks at its own work and fixes the ugly parts before handing it over. Includes the exact copy-paste prompt that makes it build a 10-slide investor deck and self-correct, the four superpowers (see-its-own-work, template merge to fill one branded template with 100 clients, a real 350-function spreadsheet engine with pivot tables, and MCP so it works in every agent you already run), and the money plays for consultants, proposal-senders, finance, and course creators. The honest notes and full credit to the OfficeCLI team included. No coding background needed.
Read guide →I Rebuilt a Local Business With AI
A real teardown, given away in full. I rebuilt an entire local business's growth machine with AI in about a week: a new website, a full CRM, and an automated ad funnel, all as someone with no coding background. One shrink wrap company, three builds, and the exact order of operations to copy it for any local business. Chapter 1, the website: kill the slow Wix site and rebuild it in Astro as a 47-page SEO machine that blankets the map with a page for every city and service (the same move that turned a dead 8-page site into a net that ranks). Chapter 2, the CRM: take a messy QuickBooks export, clean and tag it into a segmented list in GoHighLevel, wire the website form into it, and set the three automations that actually make money (instant new-lead alert, the review-request campaign that climbs local rankings, and the seasonal blast that refills the calendar). Chapter 3, the automated ad machine: a distraction-free landing page, a warm Meta Pixel, and the wiring that turns a Facebook click into a text on the owner's phone in seconds with zero manual follow-up. Chapter 4, how we actually fulfilled it: the full stack, the exact build sequence, the day-by-day timeline, what to ask the client for, and how to price all three so the website is the wedge, the CRM is the retainer, and the ads are the upsell that prints. Every local business you drive past has the same three problems. This is the playbook to fix them. No coding background needed.
Read guide →How to Use Kimi K3
China's Moonshot AI just dropped Kimi K3, a 2.8-trillion-parameter open-weight model and the largest ever shipped. It trades blows with Claude Fable 5 and GPT-5.6 on independent benchmarks, took the #1 spot on the human-judged Frontend Code Arena, and you can use it free today at kimi.com with no credit card. This is the whole thing given away in full: the link, what actually makes it a big deal in plain English (2.8T parameters, a 1-million-token context window, native vision, always-on thinking mode, roughly a third the API price of the US flagships, full weights dropping July 27), and the 5 best ways to put it to work, each with a copy-paste prompt you can steal. Frontend and vibe coding (its best event). Long-horizon agent work, the kind that would normally need a dozen back-and-forths. Deep research, where it set a state-of-the-art browsing score. Feeding it something huge, a whole codebase or book at once. And everyday knowledge work, where it ranked 3rd in the world across 44 jobs, ahead of Claude Opus 4.8. Plus Kimi Code, the open-source Claude Code alternative, for the developers. The honest take: you don't have to switch everything, but the gap between free open models and the best closed ones just closed, and the people who win are the ones who try the new thing the week it drops. No coding background needed.
Read guide →Want to go further than the guides?
I help businesses turn this stuff into real systems, and I partner with the AI tools I actually use.