AI is noisy.
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3
things worth your attention in AI
I read everything AI so you don't have to. Only what actually matters this week.
2
videos worth watching
The best stuff in AI I watched this week. No filler recommendations.
1
use case you can try today
A real workflow I built and tested. Copy it. Run it. Save hours.
^ every Friday, 5-minute read
Hey, I'm Zach.
I'm a digital marketer who's spent the past year going deep into AI. Not just reading about it, but building with it every day. I spend 40+ hours a week inside these tools, testing what works, figuring out what doesn't, and finding the stuff that actually saves time.
This newsletter is my real thoughts, hand-written. Not AI-generated, not repurposed summaries.
Every week I write about the tools I'm trying, the workflows that are working, and the things I'd tell a friend over coffee. I'm at the forefront of this stuff, and I want to break it down so you don't have to figure it all out on your own.
My goal is that the 5 minutes you spend reading this each week is the only time you have to pay attention to AI. Tune everything else out.
There's never been a better time to be alive and learn AI.
I'm rooting for you.
Free guides
Copy-paste starter kits and tutorials. Grab whatever helps.
3 Free AI Tools to Set Up With Claude
Most people run Claude with nothing connected to it. These three free tools fix that. Granola is a connector that lets Claude pull any meeting or call. Excalidraw is a connector that lets Claude draw hand-style diagrams on command. Obsidian works differently, and this is the part everyone gets wrong: it's not a connector, it's a folder you point Claude Code or Cowork at every single time so it reads everything you've written. The exact setup for all three, the copy-paste CLAUDE.md template, a test prompt for each, and a workflow that chains them into one connected brain.
Read guide →Set Up Claude Cowork Like the Pros
Most people open Cowork, start typing, and wonder why it acts like a goldfish. The pros run two prompts first. The exact copy-paste Global Instructions brief that loads before every task, and the Second Brain Builder that interviews you and writes your CLAUDE.md, About Me, and brand-voice files into a folder Claude reads every time. Twenty minutes, no coding, and Cowork shows up already knowing who you are.
Read guide →Stop Uploading PDFs to Claude
Every PDF you drag into Claude burns up to 5,000 tokens per page, and a 20-page doc can eat 10% of your context window before you ask a thing. MarkItDown, a free Microsoft tool with 140k+ GitHub stars, converts PDFs, Office files, images, audio, and YouTube links into clean Markdown that Claude reads for a fraction of the cost. The exact copy-paste prompt that installs it for you, the formats it handles, when to reach for it, and the gotchas nobody mentions (scanned PDFs, the [all] flag, image OCR vs descriptions).
Read guide →4 Ways to Make Money With the Hermes Agent
Hermes is the fastest-growing AI agent on the internet, but almost nobody is making money with it. Four real playbooks that attach it to something businesses already pay for: lead gen, custom AI employees ($5K/mo per client), content research, and market alerts. Each comes with the bad-vs-good copy-paste prompt, an interactive quiz that picks your play, and a 48-hour checklist to land your first result. The honest frame throughout: it's a junior operator, not a money printer.
Read guide →The AI Adoption Curve
Everyone using AI sits on the same 5-tier curve, and most people are stuck one rung lower than they think. The full map: what defines each tier, the exact tool stack at every stage (ChatGPT and Grok at the bottom, Claude Code, Wispr Flow, OpenClaw, and Hermes at the top), and the single level-up move that bumps you to the next. Find your tier, then climb.
Read guide →Set Up Kronos
The same kind of tech a hedge fund pays millions for is sitting on GitHub for free. Kronos is the first open-source AI model built to forecast financial markets (27.9k stars, accepted to AAAI 2026, trained on 45+ exchanges). The honest framing (it's a forecasting tool, not a money printer), the no-code setup that lets Claude install and run it for you, the manual Python quick-start, and 5 copy-paste prompts including the backtest that shows how close it actually gets.
Read guide →Want to go further than the guides?
I help businesses turn this stuff into real systems, and I partner with the AI tools I actually use.