Overview
What's In This Guide
The exact prompt that turns one website URL into a full set of ad creatives
How to connect Higgsfield to Claude so it can make the images for you
How Claude pulls a real brand kit off a site (colors, offer, customer, photos)
How it writes the direct-response copy, then bakes the headline onto each image
Why this is the same work agencies charge $3,000 to $15,000 a month for
Why This Matters
A Whole Ad Agency in One Prompt
Making ad creative used to be a project. You'd hire an agency, wait two weeks, and pay $3,000 to $15,000 a month for a designer, a copywriter, and a strategist to argue over a few images.
Claude plus Higgsfield collapses all of that into one prompt and about five minutes. You give it a business website. It reads the site, figures out the brand and the customer, writes the ad copy a real direct-response writer would write, then renders the images with the headline baked right on. Copy and creative, done together, on-brand.
I give this exact prompt away at local business workshops. Someone in the room shouts out their company, we paste the URL live, and the whole room watches a finished set of ads appear for a real business. It works every single time, and the business it's for never matters. A plumber, a dentist, a swim school, a coffee shop. Same prompt, on-brand ads, every time.
Before You Start
What You Need (About 5 Minutes)
Claude
The brain. It reads the site, builds the brand kit, and writes the copy. The everyday Claude app is enough. No coding, no terminal.
Higgsfield
The hands. It makes the actual images. Free account, connected to Claude in one click. Each image uses a few credits, so a full set of five costs about a dollar.
How It Runs
Four Steps, Start to Finish
Turn on Higgsfield
In Claude, open your connectors and switch on Higgsfield. Free account, takes a minute. This is the part that lets Claude actually make the images instead of just describing them.
Paste the prompt + one URL
Drop the prompt below into Claude, paste any business website where it asks, and hit go. Claude reads the site and builds the brand kit on its own.
Read the copy, then say "go"
Claude shows you the angle and 5 written ad concepts before it spends a thing. Edit anything you want. When it looks right, you type go.
Get a finished set of ads
Claude renders each creative through Higgsfield with the headline baked on, on-brand, and hands you the image with its caption. A full set, in minutes.
The Whole Thing, Given Away
The Local Ad Engine Prompt
This is the full prompt, nothing held back. Copy it, paste it into Claude with Higgsfield turned on, drop a business URL where it asks, and run it. It stops to show you the copy before it spends anything, so you stay in control the whole way.
Copy-paste prompt
You are my senior direct-response ad team. I'm going to hand you one thing: a business's website URL. From that URL alone, produce a full set of ready-to-run ad creatives (copy + images) that look like they came from a $10,000-a-month agency. THE BUSINESS: [paste the website URL here] Work in 4 steps. Stop and show me everything after Step 3. Do not generate a single image until I say "go." STEP 1: BUILD THE BRAND KIT Read the website. Pull everything you need to stay on-brand: - Business name and what they actually sell (the core offer) - Their #1 money offer (the one thing worth advertising) - Who the customer is. Be specific: who they are, where they are, what they want, what they're scared of - Brand colors (give me the hex codes you see) - Fonts and overall visual vibe (clean, bold, warm, premium, playful?) - Brand voice in one line - Any real photos on the site I can use as reference (list the image URLs) - Location or service area, phone, and tagline if they're shown Show me this as a short brand kit. If the site is thin and you're guessing, say so out loud. STEP 2: PICK THE ANGLE Give me 3 ad angles that would actually make this customer stop scrolling and buy. For each: the core idea, who it hits, and why it works. Then recommend ONE as the lead angle and tell me why. No generic "quality service, trusted for 20 years" angles. Sharp, specific, emotional. STEP 3: WRITE THE ADS Using the lead angle, write 5 complete ad concepts. For each one give me: - Concept name - HEADLINE: the big text that goes ON the image. Max 7 words. Punchy. This is what stops the scroll. - PRIMARY TEXT: the caption that runs with the post. 2 to 4 short lines, then one clear call to action. - VISUAL DIRECTION: exactly what the image shows. Photoreal, on-brand. Use the brand colors and the real site photos as reference where it helps. Describe the scene, the mood, the lighting, and where the headline sits on the image. Number them 1 through 5. Then STOP and show me all of it. I'll edit, then say "go." STEP 4: RENDER THE CREATIVES (only after I say "go") For each approved concept, use Higgsfield to generate the ad image: - Use GPT Image 2 so the headline text renders cleanly and legibly. - Bake the exact HEADLINE onto the image. Brand colors, bold, dominant. No spelling errors, no watermark, no extra text. - Make it photorealistic and on-brand. Pull the brand colors through. Use the real site photos as reference when it makes the image more believable. - 4:5 aspect ratio (the size that wins in the feed). If I ask for stories, switch to 9:16. - Generate them one at a time. After each image, show it to me with its matching caption so I get a finished ad, not just a picture. RULES FOR THE WHOLE JOB: - Stay on-brand. The colors, the vibe, and the customer all have to match the real business. - Real and believable beats flashy and fake. Every time. - Never invent a claim, a discount, or a result the business can't back up. - If you're ever guessing instead of pulling from the site, tell me which part. Start with Step 1.
Get More Out of It
Three Moves That Make the Ads Hit Harder
Feed the real photos in. When Claude lists the image URLs off the site, tell it to use the business's actual storefront, team, or product shots as reference. The ads stop looking generic and start looking like the real place.
Push back on the angle. The first angle is usually good. The third one you drag out of it is usually better. Tell Claude the lead angle feels safe and ask for three sharper ones. Pick the one that makes you a little nervous.
Ask for the sizes you'll actually post. The prompt defaults to 4:5 for the feed. Say "now give me 9:16 versions for stories and reels" and you've got the same ads in every placement, on-brand, in one more pass.
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