Start Here
What Muse actually is
ChatGPT and Claude mostly answer you. Muse does the work. You text it what you want done, and it goes and does it: opens a browser, fills out forms, writes the email, books the table, compares prices, chases the refund.
The reason it can do that is simple. Every Muse gets its own computer in the cloud with a real browser. So when you close the app, it keeps going. It messages you when something changes or when it needs a yes from you, like before it sends an email or buys anything.
The part nobody else has: it plugs into Instagram, Facebook and WhatsApp. If you already live in Meta's apps all day, this is the first agent that's actually where you are. Grok Bot leans toward your work. Muse is built for your life.
Can you get it, and what does it cost?
Where: US and Canada. iPhone, Android, the web at muse.ai, a Mac app, and inside WhatsApp. No Windows app yet, so on a PC just use muse.ai in your browser.
Free: Free up to a weekly limit (Zuckerberg put it at 100 million tokens a week). When you hit it, you wait for it to refresh or upgrade.
Power: $20 a month for 500 million Muse tokens a week.
Maximum: $100 a month for 3 billion Muse tokens a week.
No invite code needed. You have to be 18 or older. Meta says the free plan covers most of what people need.
Section 1
The 2-minute setup
The video gave you the short version: download it, tell it what you want, pick which apps it can touch. Here's every step, plus the two most people skip (4 and 6). Don't skip them.
Download the right app
Search "Muse from Meta" in the App Store or Google Play, or go to muse.ai. Other apps use the name Muse, so check that it is Meta's. On a Mac there is a separate desktop app you download from Meta's site, not the Mac App Store.
Sign in with your Meta account
Facebook login, Instagram login, email or phone number all work. Some people get asked for a payment card even on the free plan. Nothing gets charged unless you upgrade or approve a purchase.
Name it and give it a face
You pick a name, an avatar and a style. It sounds like a gimmick. It is not. You are going to be texting this thing every day, and it is a lot easier to talk to "Pumpkin" (Ryan Serhant's Muse) than a corporate logo.
Tell it what you want done (Prompt 1 below)
This is the step everyone skips. Muse remembers everything you tell it and builds plans around your goals. Out of the box it knows nothing about you. Prompt 1 fixes that in 10 minutes.
Pick which apps it can touch
Go to Settings, then Connectors, and tap Connect on the ones you want (or just say "Connect my Gmail"). Start with email and calendar. Heads up: Facebook, Instagram and Threads connect automatically if they are in the same Meta Accounts Center, so check that list and turn off anything you do not want it reading.
Set your permissions, then turn on notifications
Settings, then Permissions. Use the settings in Section 3 below. Then turn on notifications for the Muse app, or ask your Muse to set you up in WhatsApp. Muse messages you first when something needs you. If notifications are off, you miss the whole point.
Section 2
Prompt 1: Build your first agent
Muse remembers everything you tell it, and it works on your goals in the background. That's the whole superpower. But it only knows what you tell it, and most people's first message is "hi."
Paste this as your first message instead. It has Muse interview you, save what it learns to its memory, and come back with the first 5 jobs it should take off your plate. Answer with real names, real numbers and real examples. The more specific you are, the better it gets.
Copy-paste prompt
Before you do anything for me, I want you to actually know me. Interview me one question at a time and wait for my answer before asking the next one. If an answer is vague, push back and ask for a real example, a real name, or a real number. Cover these, in this order: 1. Who I am: what I do for work, who I live with, and what a normal weekday and weekend look like for me. 2. The people who matter most (partner, kids, parents, close friends, my boss or clients). Their names, birthdays if I know them, and anything you should remember about each one (allergies, what they like, how they like to be contacted). 3. My 3 biggest goals right now, for my life, not just work. What "done" looks like for each one, and by when. 4. The stuff that always falls through the cracks for me: bills, renewals, appointments, school stuff, returns, replying to people, birthdays. 5. What I'd hand off tomorrow if I had a personal assistant. Be specific. 6. My hard rules: things you should never do without asking me, and things you should never touch at all. 7. When to message me: what's worth interrupting me for right away, what can wait for a daily summary, and my quiet hours. When we're done: - Save everything important to your memory, and show me a one-page summary called "About Me" so I can fix anything you got wrong. - Add my 3 goals to my Goals with a simple plan for each. - Look at the apps I've connected and give me the 5 jobs you think you could take off my plate first, ranked by how much time or money they'd save me. For each one, tell me exactly what you'd do, how often, and what you'd need my approval for. Don't start any of the 5 until I pick.
Section 3
The permission settings I'd use
"Pick which apps it can touch" is the part that matters most. Muse splits everything into read actions (looking at your calendar, reading an email) and write actions (sending a message, making a purchase). Let it read freely. Make it ask before it writes. Then loosen up as it earns your trust.
All of these live under Settings, then Permissions:
Connectors: "Ask for some actions"
Muse asks before every write action (sending, buying, changing something) and before important reads. "Always ask" makes it ask before everything, which gets old fast and trains you to tap yes without reading.
Web access: "Ask for some actions"
It browses normally, but asks when your info might be shared or it hits a website it does not know.
Email: read-only to start
When you connect email, Meta lets you choose whether Muse can only read your mail or also send it. Start with read. It can still draft every reply for you. Add sending after a week once you trust the drafts.
Approvals: "Allow once" until it earns more
Every approval card gives you Allow once, Allow for this task, Allow for this site, Always allow, or Deny. Use Allow once for anything that sends a message or spends money. Save "Always allow" for boring stuff you have watched it do right five times.
Model training: your call
By default, your conversations (with personal info stripped out) help train Meta's models. If you do not want that, there is a switch in Settings to opt out.
Section 4
The 5 best use cases to try first
Every one of these comes from something Meta showed or a real early user actually did. Fill in the brackets, paste it to your Muse, and it takes it from there. Anything that sends, buys or contacts someone stops and checks with you first.
Get money back on your bills
Muse reads your bills and receipts, finds what you are overpaying for, and does the annoying part: researching better deals, contacting support, and pushing back when they say no.
Peter Yang says Muse saved him over $800 a year on his phone and cable bills by contacting customer support and negotiating for him. Sid Saladi's Muse found a $9.54/month Google Cloud charge he forgot about, filed the refund, argued with support when they said no, and got $114.14 back in under five hours. "Lowering a bill" is one of Meta's own launch examples.
Needs: Email connected (that is where the bills and receipts live)
Prompt
I want you to find money I'm wasting and get it back. 1. Go through the last 6 months of my email and find every recurring bill and subscription: phone, internet, cable, insurance, streaming, software, memberships, anything that charges me on repeat. Make me a table with the company, what I pay, how often, and the last time the price went up. 2. Flag anything I'm probably not using, anything that went up in price, and anything I might be paying for twice. 3. For my 3 biggest bills, research what new customers are getting right now and what competitors charge. Tell me how much I could realistically save on each one. 4. For each one worth fighting for, write the exact plan: who to contact, what to say, what discount to ask for, and when to threaten to cancel. Don't contact any company, cancel anything, or sign me up for anything until I approve that specific one. When I do approve, handle the back and forth yourself and only come back to me if they need something only I can give them.
Catch the deadline buried in your inbox
School emails, HOA notices, registration windows, renewals, RSVPs. Muse watches for the dates hiding inside long emails, puts them on your calendar, and pings you when something is about to close.
This is the story from the people who designed Muse. One of them had her Muse watching her kids' back-to-school emails. Buried in them was her son's sports tryout signup, closing in 12 hours. Her Muse messaged her right before she boarded a flight. She called her husband and the forms went in with four hours to spare.
Needs: Email and calendar connected
Prompt
Become my deadline catcher. Keep watching my email in the background for anything with a date attached: school notices, sign-ups, registrations, RSVPs, renewals, appointments, bills due, forms to fill out, and anything from [the senders that matter, e.g. my kids' school, my HOA, my doctor's office]. For every one you find: 1. Tell me what it is, what I have to do, and the exact deadline. 2. Suggest adding it to my calendar with a reminder 2 days before. Wait for my OK before adding it. If something closes in the next 48 hours and I haven't handled it, message me right away, even if it's late. Everything else can wait for a weekly summary on Sunday at 6pm. Only bother me for things that actually need me. Ignore promos and newsletters.
Turn the reels you saved into real plans
This is the one no other agent can do. Muse plugs into your Instagram. All those recipes, workouts, trips and date ideas you saved and never looked at again? It can actually turn them into a grocery list, a menu, or a plan.
Straight from Meta's launch: Muse turns a recipe reel you saved on Instagram into a grocery list, suggests a menu for your dinner party, and remembers your friends' dietary restrictions before it sends the invites.
Needs: Instagram connected (it connects automatically if it is in your Meta Accounts Center)
Prompt
Look through the posts and reels I've saved on Instagram. 1. Sort them into groups: recipes, workouts, places to go, things to buy, and anything else that shows up a lot. 2. From the recipes, pick [5] dinners I could actually make this week. Keep it realistic: [my rules, e.g. under 45 minutes, no seafood, feeds 2 adults and 2 kids]. 3. Turn those into one grocery list, grouped by store aisle, with quantities. Leave off anything I told you I already have. 4. From the places, pick the 3 I'd most likely want to try this month and tell me why. Remember what I like and don't like from this. Next time I save a recipe, add it to my list for the following week without me asking. Don't order anything until I say so.
Your own morning brief, by text
One message every morning with the stuff you actually need: today's schedule, the messages that matter, the weather, and the few headlines you care about. It shows up in WhatsApp next to your group chats.
Peter Yang built a personalized morning feed with Muse as one of his 10 favorite use cases. Meta's own example of background work is having Muse watch the weather and warn you about rain.
Needs: Calendar and email connected. WhatsApp if you want it there
Prompt
Every weekday at [7:00am], send me a morning brief. Keep it short enough to read in 60 seconds. 1. Today's calendar in order. Mark anything I need to prep for or leave early for. 2. Anything that changed overnight: a moved meeting, a canceled plan, a delivery delay. 3. The messages that actually need me today (email or Instagram DMs), with one line on why each one matters. 4. Weather for [my city]. If it's going to rain or drop below [40°F], say so at the top. 5. The 3 most important headlines about [the topics I care about, e.g. AI, the Chicago Bears, my industry]. One line each, with a link. If nothing important is on my plate, just say so in one line. On weekends, skip the brief unless something is actually urgent.
Give it a goal and let it run the plan
This is the difference between Muse and a chatbot. You hand it a goal, it builds the plan, tracks it in the Goals tab, checks in on you, and adjusts when life gets in the way.
Peter Yang uses Muse to track a phone-free bedroom habit. Meta's launch post uses adjusting a training plan "as the rest of someone's life shifts" as a core example, and the Goals tab exists exactly for this.
Needs: Nothing required. Calendar connected makes the scheduling better
Prompt
I want to [my goal, e.g. run a half marathon on April 12 / lose 15 pounds by summer / read 20 books this year / stop using my phone in bed]. Where I'm starting from: [be honest, e.g. I can run 2 miles, I work 50 hours a week, I travel twice a month]. 1. Ask me up to 5 questions first if you need to. 2. Build me a week-by-week plan and add it to my Goals. Fit it around my real calendar. Don't schedule anything on top of things I already have. 3. Check in with me [every evening at 8pm / every Sunday] with one short message: what I was supposed to do, and a yes/no on whether I did it. 4. When I miss something or my week blows up, don't guilt me. Adjust the plan and tell me in one line what you changed. At the end of every month, give me an honest progress report and tell me if the goal still looks realistic.
Bonus: hunt Facebook Marketplace for you
Muse lives inside Meta, so it can search Marketplace for the thing you want, vet the listings and the sellers, and draft the message. Peter Yang shopped Marketplace with Muse in his walkthrough. One honest note: in CNN's test it would vet listings and draft messages but not haggle on its own, even though the app suggested it could. Plan on hitting send yourself.
Prompt
I'm looking for [the item, e.g. a used Peloton bike / a mid-century dresser / a 2018+ Honda Civic] on Facebook Marketplace within [25] miles of [my zip code]. My max is [$400]. Check Marketplace every morning. For anything that's a real fit: 1. Tell me the price, condition, how long it's been listed, and whether the price looks fair compared to similar listings. 2. Flag anything that looks like a scam (price too good, seller with no history, asks to pay outside Facebook). 3. Draft a short, friendly message to the seller with a fair offer. Only message me about the top 1 or 2 options each day. Don't contact any seller or agree to anything until I approve.
Section 5
Prompt 2: The Sunday tune-up
Here's something Muse does that most agents don't: it lets you read and edit its memory directly. That means you can see exactly what it thinks it knows about you, and fix it.
Set this up once. Every Sunday it reviews its own week, shows you what it learned, and asks what to change. Five minutes a week, and it gets noticeably better every time.
Copy-paste prompt
Set this up as a recurring task every Sunday at [5pm]. Look back at everything you did for me this week, including the work you did in the background, and send me: 1. The 3 things you did that saved me the most time or money. 2. Anything you messaged me about that turned out not to matter, so you stop flagging that kind of thing. 3. Anything you got wrong, weren't sure about, or couldn't finish, and why. 4. Everything new you saved to your memory about me this week, as a short list. I'll tell you what to delete or fix. 5. How each of my Goals is going, in one line each. 6. One new job you think you could take over next week, based on what you saw. Then ask me for feedback on each one, one at a time. Update how you work based on my answers and tell me in one line what you're changing.
Read This Once
8 things that trip people up
Muse is not Meta AI
Meta AI is the chatbot inside Instagram, Facebook and WhatsApp. Muse is a separate app that actually does things for you. They both run on the same model (Muse Spark), which is why people mix them up. If you are typing to the blue circle in Instagram search, that is not Muse.
Disconnecting an app does not make it forget
Disconnecting stops Muse from reading that app going forward. What it already learned can still be in its memory and your chat history. Tell it to forget specific things, or open its Memory files and delete them. A full Reset wipes everything for good, including files and active tasks, and cannot be undone.
It can be confidently wrong
In CNN's hands-on test, Muse suggested two date-night spots that had been closed for years. Treat anything it recommends from memory as a lead, not a fact. Add "send me the source" to any request where being wrong costs you something.
Amazon blocks it
Amazon has blocked Muse from its store, and Target blocked its checkout in CNN's test. Muse shops best at stores that signed up as connectors: Walmart, Best Buy, Sephora, Ulta, Wayfair, Gap, Instacart, and anything on Shopify.
It will not see your 2FA codes or password reset links
On purpose. The email connector filters out one-time codes, password reset links and login links, so nobody can use your inbox to break into your other accounts through Muse. If it needs to log in somewhere, use the secure login screen it shows you. Muse uses the password without ever seeing it.
"Free" has a meter
The free plan has a weekly limit, and Meta has not said how many tasks that covers. Big background jobs and lots of browsing burn through it faster. The app shows how much you have left. Start on free and only upgrade if you keep hitting the wall.
Meta can still technically access your data, for now
Your Muse lives on its own locked-down computer in the cloud, and Meta says your conversations are not shared with its ad systems. But until "Muse Confidential VM" ships later this year, Meta can access your data when it needs to run or secure the service. Also: when Muse browses a store for you, that still counts as your visit, so you may see ads for it later.
Too many messages? Just tell it
Muse messages you on its own when it thinks something matters. If it is too chatty or too quiet, say "dial it down" or "dial it up." You do not need to find a setting.
Credit
Where this came from
The setup steps, permission settings and safety details come from Meta: the launch post, How We Designed Muse, How We Built Safety Into Muse, and Meta's help articles on permissions and connectors.
The bill, Marketplace, morning brief and habit examples come from Peter Yang's Muse walkthrough. The Google Cloud refund comes from Sid Saladi. The closed-restaurant and Marketplace caveats come from CNN's hands-on review, and pricing and the store connector list come from Meta's subscriptions page and its Connect 2026 announcements.
Current as of October 1, 2026. Meta is shipping Muse updates fast, so if a menu has moved, Meta's help center will have the latest.