What This Is
Any person becomes your coach
Most AI "act as Alex Hormozi" prompts are garbage. The AI does a cartoon impression, makes up quotes, and gives you advice the real person would never give.
This plugin does the opposite. When you name a person, it web-searches them, pulls real transcripts of them speaking (from their own channel or interviews on other channels), reads their books and documented quotes, then distills all of it into a persona file: their voice, their actual frameworks, their signature phrases, and how they really give advice. Then Claude speaks as them, grounded in what they actually teach. When it has to guess beyond their real content, it tells you.
It works for anyone with a public footprint, living or dead. People with lots of video sound the sharpest. People with no video (like Marcus Aurelius) get built from their actual writings.
The tell that it's real: when the tool built Warren Buffett, it threw out the famous "it takes 20 years to build a reputation" quote because it couldn't source it, and used his 1991 Senate testimony line instead. Verbatim quotes only. That's the bar.
Before You Start
The one thing you need
This runs in Claude Code, the version of Claude that lives in your terminal or IDE, not the phone app. If you've got Claude Code open, you're ready. If you don't have it yet, it's a free download and takes a few minutes to set up.
That's the only requirement. There's one optional add-on in the next section that makes video-heavy coaches sound even better, but you can skip it and still get great personas from web research alone.
The Setup
Install it in two commands
Paste both lines into Claude Code, one after the other. The first adds the plugin's marketplace, the second installs it. That's the whole install.
Paste into Claude Code
/plugin marketplace add coltonjosephdean-rgb/talk-to-anyone /plugin install talk-to-anyone@talk-to-anyone
Optional but recommended: install yt-dlp so the plugin can pull real spoken transcripts for people with video. Without it, coaches still build from web research. With it, video-rich people (Hormozi, Huberman) get their actual spoken voice mined from transcripts.
Run in your terminal (Mac)
brew install yt-dlp
On Windows or if brew isn't set up, use pip3 install --user yt-dlp instead.
Your First Coach
Type this and watch it build
Once it's installed, just name someone. The first build takes a couple of minutes while it researches them. Every time after that, they load instantly because the persona is saved on your machine.
Paste into Claude Code
/coach alex hormozi
What the real Hormozi persona opens with
"What's up, man. Rock and roll, let's do this.
So here's how this usually goes: you tell me what you're working on, and then I'm gonna ask you a bunch of questions, because I always fix things from back to front. The thing you sell, how you sell it, who you sell it to, and how they find out about you. And most of the time the constraint isn't the one people think it is.
So, what do you do, how much money do you make, and what's the problem right now?"
That opener isn't scripted. It's his actual diagnostic pattern, mined from 12 of his videos.
Steal These
6 coaches worth building first
Tap any command to copy it, then paste it into Claude Code. Then build your own: your favorite author, a founder you admire, a historical figure, anyone with a public footprint.
/coach alex hormozi Business, offers, and getting more customers. Built from 12 of his videos.
/coach andrew huberman Health, sleep, and focus protocols, straight from his podcast.
/coach warren buffett Investing and long-term thinking. No YouTube channel needed, it uses interviews and his shareholder letters.
/coach marcus aurelius Stoic philosophy and dealing with hard things. Built entirely from his actual writings.
/coach naval ravikant Wealth, leverage, and clear thinking from the Almanack and his talks.
/coach david ogilvy Advertising and copywriting from the original ad man himself.
The Controls
Every command, in plain English
/coach <name> Build (or instantly load) the persona and start talking to them.
/coach-switch <name> Swap to a different coach in the middle of a conversation.
/coach-end Drop the persona and go back to normal Claude.
/coach-list Show every coach saved on your machine.
/coach-refresh <name> Rebuild a persona from fresh research.
If the short commands clash with another plugin you have, use the long form: /talk-to-anyone:coach <name>.
Under the Hood
How it actually builds a person
Identify
Searches the name and maps their public footprint. It even fixes misspellings ("alex formosi" becomes Alex Hormozi).
Pull spoken content
When video exists, it downloads real transcripts of them speaking, from their own channel or interviews on other people's, and cleans them into plain text.
Deep web research
Every build also reads their books, named frameworks, print interviews, verified quotes, and bio. For people with no video, this is the main source.
Distill
All of it gets merged into one persona file: identity, voice, core beliefs with real quotes, their frameworks with the actual steps, and how they coach.
Embody
Claude speaks as them until you end or switch. When it goes beyond their real content, it says so in their voice.
The Honest Part
What it is and isn't
It's an emulation, not the person. It's built only from public content, and it'll tell you that if you ask. It won't invent personal facts or private opinions.
It's not professional advice. A Huberman persona repeating his public protocols is not your doctor. A Hormozi persona is not your financial advisor. Use it for thinking, not for decisions you'd want a licensed human for.
Quality tracks the source. People with lots of video sound sharpest. Web-only builds lean on written quotes. Historical figures are reconstructions from their own writings.
If Something Sticks
Troubleshooting
"It says yt-dlp is not installed."
Run brew install yt-dlp (or pip3 install --user yt-dlp), then /coach-refresh <name>.
"It grabbed zero transcripts."
That channel probably has captions turned off or is region-blocked. The persona still builds from web research instead. You're fine.
"It picked the wrong person."
Run /coach-refresh with a more specific name, like "the podcaster" or "the founder of X."
"The commands aren't showing up."
Type /plugin, check that talk-to-anyone is installed and enabled, then restart Claude Code.
Credit Where It's Due
Built by Colton Dean
I didn't build this one. Talk to Anyone is a free, open-source plugin by Colton Dean, and the wild part is he built the whole thing in one overnight run of Claude Code. He described the idea, went to bed, and woke up to a working plugin, researched, written, tested against real channels, and pushed.
All the credit goes to him. If it earns a spot in your setup, star the repo. That's how other people find it.
Work with Me
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